Latest News

Bitdefender Open for Business in Australia through Acquisition of SMS eTech Business Line

September 2018

With the acquisition of its former country partner SMS eTech related assets, global cybersecurity company Bitdefender invests in and establishes its first direct presence in the Asia Pacific Region.

Bitdefender, a leading global cybersecurity company protecting over 500 million users worldwide, is pleased to announce the establishment of a direct, official presence in the Australia and New Zealand market with the September 1, 2018 acquisition of the Bitdefender business line of its long-standing regional partner, SMS eTech.

Thirteen years after first entering the ANZ market, the founding of Bitdefender Australia Proprietary Limited through this acquisition marks its first official presence in the APAC region, and serves as a local springboard to accelerate Bitdefender growth in the ANZ market. For the past four years, SMS eTech has served as Bitdefender’s exclusive country partner in Australia, successfully growing Bitdefender business by 55%, with a strong emphasis on enterprise sales.

From its base in Melbourne, the new Bitdefender Australia office will retain that momentum and all current employees of SMS eTech working on the Bitdefender business line, with an eye to consolidating its channel relationships and online sales and expanding into retail across the region. SMS eTech and its remaining employees will continue to operate independently on its other business lines.

“Our commitment to a direct presence in this key market arrives at an exciting time of explosive growth for our company,” said Bitdefender VP, WW Channels Joe Sykora. “Bitdefender Australia will play a key role as we continue to build our business and brand into the APAC region. Our channel partners have proven an essential ingredient in our success, and we look forward to working closely with them, locally, to serve and protect more businesses in the region.”

“The acquisition was the natural progression of our two companies”, said Colin Westbury, Managing Director of SMS eTech. “SMS eTech has always specialized in helping brands establish in the ANZ region. I look forward to watching Bitdefender accelerate its presence and market penetration in the region with their world-leading security solutions.”

Worldwide, this entry into the APAC region follows a Bitdefender 5-year growth period of triple the staff and revenue, expanded partnerships and leverage of its award-winning consumer brand, technologies and extensive threat intelligence to help businesses secure endpoint, server and virtual desktop workloads running across software-defined, hyper-converged and cloud infrastructure or on the move around the globe.


About Bitdefender

Bitdefender is a global cybersecurity company providing cutting-edge end-to-end security solutions and advanced threat protection to more than 500 million users in more than 150 countries. Since 2001, Bitdefender has consistently produced award-winning consumer security solutions, and is now a provider of choice for businesses needing hybrid infrastructure security and next-generation endpoint protection. Through R&D, alliances and partnerships, Bitdefender is a trusted industry leader, delivering robust security and threat intelligence that you can rely on.

About SMS eTech

SMS eTech are a 100% Channel focused, Manufacturer’s representative, Distributor and Country Partner of leading IT Vendor's software since 1997. We focus on developing mutually beneficial, rewarding and long-term partnerships, which nurture our Resellers successful growth.