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Bitdefender Australia Increases Investment in Region with New Field Team, Office and Partner Program

March 2019

Following September 2018 M&A, global cybersecurity giant is ready and open for business in the ANZ market.

Bitdefender, a leading global cybersecurity company protecting over 500 million systems worldwide, is pleased to announce it has increased its commitment to the region by hiring a new director and team, leasing a new office location and offering its global partner program to local resellers in the ANZ market.

The announcement underscores the growing success of Bitdefender in Australia, a market the company first entered in 2000 and quickly became one of the top 6 for Bitdefender worldwide. It also follows the Bitdefender M&A from Country Partner SMS eTech in September 2018, and the growing market opportunity with Australia’s Cyber Security Strategy and recent appointment of an Australian Ambassador of Cyber Affairs.

To lead the company’s regional investment, Bitdefender Australia has appointed Vaughn Madeley as its Director for Australia and New Zealand. Madeley is a strategic leader with over 18 years running and building some of the most dynamic multinational companies in ANZ and SEAP like Nokia and Fortinet, and brings a proven record of tens of millions in revenues across his tenure.

In addition, Bitdefender has now opened its globally-recognized Partner Advantage Network (PAN) program to meet its goal of recruiting and supporting its over 500 local resellers. The program and its automated platform allows channel partners to access the full array of Bitdefender security solutions on demand, and accelerate traction and revenues with customers.

PAN now also offers a tool for partners to take online courses while serving as an intranet portal for them. This is a part of a wider educational initiative to increase security awareness, help partners engage in technical training models, and gain certifications to qualify for additional margins on their revenues.

“Our platform is a one-stop shop for anything a reseller or business partner would want in terms of education, engaging, ordering and invoicing ”, says Bitdefender Australia Regional Director, Vaughn Madeley.

“Bitdefender has gained incredible momentum in recent years. Expansion with PAN and within the Australian and New Zealand markets is a vital part of building on that growth. Our partners are foundational to our success and we look forward to combining our brand name and innovations with their relationships and go-to-market opportunities.”

Next up for Bitdefender Australia is a grand opening. During the 2nd week of April 2019, the company will begin conducting business from its new offices in downtown Melbourne at 350 Collins Street.